Cargando…
People and Their Opinions.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Florence :
Taylor and Francis,
2005.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover ; Title Page; Copyright Page; Table of Contents ; Preface; About the Authors; Chapter 1 Introduction: The Nature of Public Opinion; What Is Public Opinion?; Types of Public Opinion; A Case in Point 1.1: Elitist Commentators or Next-Door Neighbors?; Public Opinion and Society; Social Value of Opinion Polls; Practical Value; Comparative Value; A Case in Point 1.2: Specific Opinions on Particular Policies; A Case in Point 1.3: When Pollsters and Their Sponsors "Go Wrong"; Political and Ideological Value; Overall Resistance to Polling; Government: Does Public Opinion Matter?
- Two Views on Government and PollsA Topic for Class Discussion: Factors Mediating Public Opinion's Influence on Policy; Political Structure: Institutions and Communications; Political Landscape and Elections; Political Participation; Assignment 1.1: Proliferating Information Sources; Chapter Summary; Definitions of Key Terms; Chapter 2 Measurement of Opinion; Measurement and Human Expression; Steps in Survey Research; Sample Selection; Types of Sampling; Sampling Error; Sampling and Accuracy of Polls; A Case in Point 2.1: The 1948 Polling Disaster.
- A Case in Point 2.2: The Use of Nonrepresentative SamplesLooking for Linkages; Surveys; Survey Questions; Structure and Order of Questions; A Case in Point 2.3: The Way Questions Are Asked; Hazy, Knotty, Corny, and Other Bad Questions; Question Translation; Non-Survey Methods; Experiment; Content Analysis; Focus Groups; Meta-Analysis: Research on Research; Qualitative Approaches; A Case in Point 2.4: Culture-Bound Surveys; Assignment 2.1: Problems with Questions; Assignment 2.2: Errors in Sampling; Chapter Summary; Definitions of Key Terms.
- Chapter 3 Thinking Critically About People's OpinionsCritical Thinking about Polls; Thinking About a Survey's Context; Circumstances Surrounding a Survey; The Way the Question Is Asked; Thinking About Bias in Survey Interpretation; Be Aware of Your Own Prejudgments; Be Aware of Respondents' Assumptions; A Topic for Class Discussion: "Right" and "Wrong" Issues; Wording: Look Critically at Descriptions; Pay Attention to Labels; Question Secondary Sources; Be Aware of Dichotomous and Continuous Variables; A Case in Point 3.1: Headlines About Survey Results.
- Explanations: Understanding Sources of OpinionsKnow How to Interpret Correlations and Co-appearances; Look for Many Causes; A Case in Point 3.2: What the "Average" American Thinks About Correlation and Causation; Assignment 3.1: Similarities and Differences; Chapter Summary; Definitions of Key Terms; Chapter 4 Attitudes and Opinions; The Nature of Attitudes; A Case in Point 4.1: Culture and Attitudes; Beliefs; Values; Attitudes: Approaches to Understanding; The Cognitive Approach; Attitude Accessibility Theories; A Case in Point 4.2: The Art of Asking Questions; Cognitive Balance Theories.