Cargando…
Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for Corporate Management.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Armonk :
Taylor and Francis,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Half Title; Title; Copyright; Contents; Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA; Introduction; Chapter 1. The Future of Marketing and Merchandising in the United States; On the Nature of the U.S. Hispanic Market; The Use of Spanish to Self-Segregate; Racism and Why Hispanics Self-Segregate; Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""; A Brave Nuevo Mundo for Corporate America; Chapter 2. Management Realities of a Fragmented ""North American"" Market; A Linguistically Fragmented North American Consumer Market.
- How NAFTA Fuels the Hispanization of the United States and the WorldDecline of English-Language Markets in the United States and Mexico; Hispanization and Marketing in the United States; Externalities in the North American Hispanic Market; The Growing Market for Educational Services to Hispanics; Chapter 3. Labor, Immigration, and Business; The Nature of Illegal Immigration; Corporate Complicity in Illegal Immigration; The Advantages of ""Regularizing"" the Labor Force Across North America; Toward a Viable Guest-Worker Program; The Emerging Conflict between African Americans and Hispanics.
- Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICAChapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic; Americans' Ethnocentric Assumptions of Mexico Revisited; Hispanic Views of Americans, from Latin America and Within the United States; The ""American Confidence"" Demonstration Effect on Hispanics; Paternalism's Influence on Hispanic Consumer Behavior; Hispanization in Latin America and the United States; Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market.
- The Role of Intellectuals in American and Mexican Public LifeDenial of Mexicans' and Hispanics' Property Rights; American Complicity in the Suppression of Mexican Democratic Aspirations; American Undermining of ""Free Trade""; Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior; Racism, Discrimination, and Intra-Hispanic Tensions; The ""Rootlessness"" of the Mexican Diaspora; Mythmaking and the Cult of Victimology; Shades of Racism Against Hispanics; The Phenomenon of Poca Cultura; The Nature of ""Lookism""; Conclusion; Epilogue; Notes; Index.