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20240329122006.0 |
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151212s2003 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d OCLCL
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|a 9781315699097
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|a 1315699095
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|a (OCoLC)929509909
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|a HF5415.33.U6 ǂb N47 2015eb
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|a 658.8/34/08968073
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|a UAMI
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|a Nevaer, Louis E. V.
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|a Rise of the Hispanic Market in the United States :
|b Challenges, Dilemmas, and Opportunities for Corporate Management.
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| 260 |
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|a Armonk :
|b Taylor and Francis,
|c 2003.
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| 300 |
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|a 1 online resource (265 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a Cover; Half Title; Title; Copyright; Contents; Part I. THE POLITICAL ECONOMY OF THE ""HISPANIZATION"" OF THE UNITED STATES AND NORTH AMERICA; Introduction; Chapter 1. The Future of Marketing and Merchandising in the United States; On the Nature of the U.S. Hispanic Market; The Use of Spanish to Self-Segregate; Racism and Why Hispanics Self-Segregate; Of Puerto Rican ""Grandmothers"" and Mexican ""Gringadas""; A Brave Nuevo Mundo for Corporate America; Chapter 2. Management Realities of a Fragmented ""North American"" Market; A Linguistically Fragmented North American Consumer Market.
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|a How NAFTA Fuels the Hispanization of the United States and the WorldDecline of English-Language Markets in the United States and Mexico; Hispanization and Marketing in the United States; Externalities in the North American Hispanic Market; The Growing Market for Educational Services to Hispanics; Chapter 3. Labor, Immigration, and Business; The Nature of Illegal Immigration; Corporate Complicity in Illegal Immigration; The Advantages of ""Regularizing"" the Labor Force Across North America; Toward a Viable Guest-Worker Program; The Emerging Conflict between African Americans and Hispanics.
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|a Part II. THE EMERGENCE OF THE HISPANIC MARKET IN NORTH AMERICAChapter 4. Americans in Mexico: ""Demonstration Effects"" of a Flourishing Demographic; Americans' Ethnocentric Assumptions of Mexico Revisited; Hispanic Views of Americans, from Latin America and Within the United States; The ""American Confidence"" Demonstration Effect on Hispanics; Paternalism's Influence on Hispanic Consumer Behavior; Hispanization in Latin America and the United States; Chapter 5. A Vanishing Border: The Emergence of a North American Consumer Market.
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| 505 |
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|a The Role of Intellectuals in American and Mexican Public LifeDenial of Mexicans' and Hispanics' Property Rights; American Complicity in the Suppression of Mexican Democratic Aspirations; American Undermining of ""Free Trade""; Chapter 6. Mexicans in the United States: Ethnographic Influences on Consumer Behavior; Racism, Discrimination, and Intra-Hispanic Tensions; The ""Rootlessness"" of the Mexican Diaspora; Mythmaking and the Cult of Victimology; Shades of Racism Against Hispanics; The Phenomenon of Poca Cultura; The Nature of ""Lookism""; Conclusion; Epilogue; Notes; Index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Hispanic American consumers.
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| 650 |
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|a Market segmentation
|z United States.
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| 650 |
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|a North America
|x Economic integration.
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| 650 |
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|a Target marketing
|z United States.
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| 758 |
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|i has work:
|a The Rise of the Hispanic Market in the United States (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGWmtxrVJpFFdHyXYVCGBK
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Nevaer, Louis E.V.
|t Rise of the Hispanic Market in the United States : Challenges, Dilemmas, and Opportunities for Corporate Management.
|d Armonk : Taylor and Francis, ©2003
|z 9780765612908
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3569508
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL3569508
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| 994 |
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|a 92
|b IZTAP
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