Histories of public diplomacy and nation branding in the Nordic and Baltic countries : representing the periphery /

"Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically r...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Clerc, Louis, 1976- (Editor ), Glover, Nikolas, 1979- (Editor ), Jordan, Paul Thomas (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Leiden : Brill/Nijhoff, [2015]
Colección:Diplomatic studies ; v. 12.
Temas:
Cultural diplomacy > Scandinavia > History.
Cultural diplomacy > Baltic States > History.
Branding (Marketing) > Political aspects > Scandinavia > History.
Branding (Marketing) > Political aspects > Baltic States > History.
Diplomatie culturelle > Scandinavie > Histoire.
Diplomatie culturelle > Pays baltes > Histoire.
Stratégie de marque > Aspect politique > Scandinavie > Histoire.
Stratégie de marque > Aspect politique > Pays baltes > Histoire.
POLITICAL SCIENCE > Government > International.
POLITICAL SCIENCE > International Relations > General.
Cultural diplomacy
International relations
Public opinion
Baltic States.
Nordic countries.
Public diplomacy.
Diplomatic history.
Cultural relations.
Marketing.
Public opinion.
Scandinavia > Relations.
Baltic States > Relations.
Scandinavia > Foreign public opinion.
Baltic States > Foreign public opinion.
Scandinavie > Relations.
Scandinavie > Opinion publique étrangère.
Baltic States
Scandinavia
History
Acceso en línea:Texto completo
Descripción
Sumario:"Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding in the Nordic and Baltic countries from 1900 to the present day. It highlights continuity and change in the efforts to strategically represent these nations abroad, and shows how a self-understanding of being peripheral has led to similarities in the deployed practices throughout the Nordic-Baltic region. Edited by Louis Clerc, Nikolas Glover and Paul Jordan, the volume examines a range of actors that have attempted to influence foreign opinions and strengthen their country's political and commercial position. Variously labelled propaganda, information, diplomacy and branding, these constant efforts to enhance the national image abroad have affected how the nation has been imagined in the domestic context"--Provided by publisher
Descripción Física:1 online resource (ix, 337 pages)
Bibliografía:Includes bibliographical references (pages 301-326) and indexes.
ISBN:9789004305496
9004305491

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