Building a business of politics : the rise of political consulting and the transformation of American democracy /

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Political races in the United States rely heavily on highly paid political consultants who carefully curate the images of politicians, advise candidates on polling and analytics, and shape voters' perceptions through marketing and advertising techniques. More than half of the $6 billion spent i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sheingate, Adam D., 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Oxford University Press, [2016]
Colección:Oxford studies in postwar American political development.
Temas:
Political consultants > United States.
Democracy > United States.
Conseillers politiques > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Political Process > General.
Democracy
Political consultants
Politics and government
Politiker
Image
Öffentliche Meinung
Politikberatung
Unternehmen
Politische Kampagne
Wahlkampf
United States > Politics and government.
États-Unis > Politique et gouvernement.
United States
USA
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Business of Politics
  • Publicity and the Public
  • Professional Propaganda
  • The Art and Science of Politics
  • A Business Takes Shape
  • Advertising Politics
  • The Consolidation of Control
  • The Business of Digital Politics
  • The Evolution of Political Work
  • Appendix: Estimating the Size of the Political Consulting Industry.

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