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Value-Driven Channel Strategy : a Lean Approach.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Milwaukee :
ASQ Quality Press,
2005.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Figures and Tables; Preface; Introduction; 1 Expanding Lean Thinking; 2 The Value Advantage; 3 Five Propositions of Channel Value That Drive Lean Distribution; 4 How Do Markets Define Value?; 5 Linking Value Drivers to Value Delivery Systems; 6 Value Stream Analysis; 7 Becoming Lean; 8 VSA in Action; 9 Managing Channel Loyalty; 10 Implementing Lean Thinking within the Channel Environment; Appendix A Understanding the Value Model; Appendix B The Competitive Value Matrix; Appendix C Acquisition and Retention Tools; Appendix D How Do You Capture Customer Value Definitions?; Glossary.