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160109s2005 wiu o 000 0 eng d |
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|a EBLCP
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|d MERUC
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|a 9780873896801
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|a 0873896807
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|b BV044074591
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|a (OCoLC)926453457
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|a HD30.28 ǂb R4193 2006eb
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|a 658.4/012
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|a UAMI
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|a Reidenbach, R. Eric.
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|a Competing for Customers and Winning with Value :
|b Breakthrough Strategies for Market Dominance.
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| 260 |
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|a Milwaukee :
|b ASQ Quality Press,
|c 2005.
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| 300 |
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|a 1 online resource (213 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a List of Tables and Figures; Preface; Introduction; Part I: The Competitive Foundation; 1 Planning for Competition; 2 The Value Advantage; 3 Growing Market Share with Value: Customer Acquisition; 4 Growing Market Share with Value: Customer Retention; Part II: The Competitive Planning Process; 5 Choosing Where to Compete; 6 What is the Organization's Current Value Proposition?; 7 What Does the Organization Want Its Competitive Value Proposition to Be?; 8 How Does the Organization Manage Its Value Proposition?; 9 The Value-Strategy- Process Linkage; 10 Monitoring Plan Effectiveness.
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| 505 |
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|a Part III: Competitive Planning Deployment11 Fourteen Keys to Successful Deployment; 12 Competing for Customers; Appendix A Technical Notes on Value Measurement; Appendix B Environmental Trend Analysis; Appendix C Competitive Market Planning Forms; Insert Product/Market: Customer Value Management Strategy Development Team; Glossary; References; Index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Business planning.
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| 650 |
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7 |
|a Business planning
|2 fast
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| 700 |
1 |
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|a Goeke, Reginald W.
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| 776 |
0 |
8 |
|i Print version:
|a Reidenbach, R. Eric.
|t Competing for Customers and Winning with Value : Breakthrough Strategies for Market Dominance.
|d Milwaukee : ASQ Quality Press, ©2005
|z 9780873896801
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| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3002536
|z Texto completo
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| 994 |
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|a 92
|b IZTAP
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