ESPN : the making of a sports media empire /

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Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstrea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vogan, Travis
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Urbana : University of Illinois Press, [2015]
Temas:
ESPN (Television network) > History.
ESPN (Television network)
Television broadcasting of sports > History.
Émissions sportives télévisées > Histoire.
SOCIAL SCIENCE > Media Studies.
LANGUAGE ARTS & DISCIPLINES > Journalism.
Television broadcasting of sports
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : An ESPN culture
  • From the Entertainment and Sports Programming Network to ESPN
  • SportsCentury : programming public sport history
  • ESPN the magazine and Page 2 : paper and digital sports pages
  • ESPN original entertainment : branding authority across genres
  • ESPN films : "unprecedented documentary series" by "filmmaking originals"
  • Grantland : ESPN's Miramax
  • Conclusion : From Frontline to the bottom line
  • Appendix A. The Entertainment and Sports Programming Network's first press release
  • Appendix B. SportsCentury top one hundred athletes of the twentieth century
  • Appendix C. SportsCentury panel.

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