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Myths and brands in vocational education /
This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although tran...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Myths and brands in vocational education / |c edited by Anja Heikkinen and Lorenz Lassnigg. |
| 264 | 1 | |a Newcastle upon Tyne, UK : |b Cambridge Scholars Publishing, |c 2015. | |
| 300 | |a 1 online resource (vii, 248 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 588 | 0 | |a Online resource; title from resource home page (ProQuest Ebook Central, viewed November 29, 2022). | |
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This book discusses whether certain approaches to (vocational) education have become mythicized and branded, and the reasons for and consequences of this commodification. Additionally, the book also investigates how researchers are contributing to mythicizing and branding in education. Although transnational and comparative studies are increasingly taking into account historical and cultural ideas, is this a result of the exploitation of historical and cultural research for industrial purposes and education export? Educational brands should attract global customers and advertise countries as smart environments for global investments. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Vocational education |x Marketing. | |
| 650 | 7 | |a Social & cultural history. |2 bicssc | |
| 650 | 7 | |a Educational strategies & policy. |2 bicssc | |
| 650 | 7 | |a Industrial or vocational training. |2 bicssc | |
| 650 | 7 | |a EDUCATION |x Essays. |2 bisacsh | |
| 650 | 7 | |a EDUCATION |x Organizations & Institutions. |2 bisacsh | |
| 650 | 7 | |a EDUCATION |x Reference. |2 bisacsh | |
| 650 | 7 | |a Vocational education |x Marketing |2 fast | |
| 700 | 1 | |a Heikkinen, Anja, |e editor. | |
| 700 | 1 | |a Lassnigg, Lorenz, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Myths and brands in vocational education. |d Newcastle upon Tyne Cambridge Scholars Publishing, 2015 |z 9781443880169 |w (OCoLC)923731546 |
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