Consumer Behaviour.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kumra, Rajeev
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2006.
Temas:
Consumer behavior.
Consommateurs > Comportement.
Consumer behavior
Acceso en línea:Texto completo
Tabla de Contenidos:
  • COVER
  • CONTENTS
  • INTRODCTION TO THE CONSUMER BEHAVIOUR
  • MODELLING AND CONSUMER RESEARCH
  • MOTIVATION
  • PERSONALITY
  • CONSUMER PERCEPTION
  • LEARNING
  • ATTITUDE FORMATION AND CHANGE
  • INDIAN CULTURE AND SUBCULTURE
  • REFERENCE GROUP
  • INDIAN FAMILY AND SOCIAL CLASS
  • DIFFUSION OF INNOVATION
  • CONSUMER DECISION MAKING PROCESS
  • MARKET SEGMENTATION
  • BUSINESS BUYING BEHAVIOUR
  • CUSTOMER RELATIONSHIP MANAGEMENT AND EXPERIENTIAL MARKETING
  • CONSUMER PROTECTION ACT
  • CONSUMER TRENDS IN INDIA.

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