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Consumer Behaviour and Marketing Research : Text and Cases.
PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCE...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Mumbai :
Global Media,
2008.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
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| 008 | 151017s2008 ii o 000 0 eng d | ||
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| 020 | |a 9788178667829 | ||
| 020 | |a 8178667827 | ||
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| 029 | 1 | |a DEBSZ |b 449516547 | |
| 035 | |a (OCoLC)923633933 | ||
| 050 | 4 | |a HF5415.32.N35 2009eb | |
| 082 | 0 | 4 | |a 658.8342 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Nair, Suja R. | |
| 245 | 1 | 0 | |a Consumer Behaviour and Marketing Research : |b Text and Cases. |
| 260 | |a Mumbai : |b Global Media, |c 2008. | ||
| 300 | |a 1 online resource (835 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a COVER -- CONTENTS -- PART ONE : CONSUMER BEHAVIOUR -- CHAPTER 1 : INTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR -- CHAPTER 2 : CONSUMER MODELLING -- CHAPTER 3 : PERCEPTION -- CHAPTER 4 : LEARNING -- CHAPTER 5 : PERSONALIlY -- CHAPTER 6 : ATTITUDES AND BEHAVIOUR -- CHAPTER 7 : MOTIVATION -- CHAPTER 8 : INFLUENCE OF SOCIAL CLASS -- CHAPTER 9 : GROUP DYNAMICS & CONSUMER REFERENCE GROUPS -- CHAPTER 10 : CONSUMER DECISION MAKING PROCESS -- CHAPTER 11 : CONSUMER AND THE COMMUNICATION PROCESS -- CHAPTER 12 : CONSUMER SATISFACTION | |
| 505 | 8 | |a Chapter 13 : consumer and relationship marketingchapter 14 : market segmentation -- chapter 15 : consumerism -- chapter 16 : industrial organisational buying behaviour -- chapter 17 : customer and marketing of services -- part two -- marketing research -- chapter 1 : introduction to marketing research -- chapter 2 : basic concepts and research design -- chapter 3 : sources and collection of market information -- chapter 4 : primary data collection -- chapter 5 : secondary sources of data collection -- chapter 6 : the research process | |
| 505 | 8 | |a Chapter 7 : analysis of data and attitude measurementchapter 8 : measurement of differences and associations -- chapter 9 : the marketing information system -- chapter 10 : internet marketing research -- chapter 11 : view of the traditional applications -- chapter 12 : current and emerging applications of marketing research | |
| 520 | |a PART ONE - CONSUMER BEHAVIOURINTRODUCTION TO THE STUDY OF CONSUMER BEHAVIOUR CONSUMER MODELLINGPERCEPTIONLEARNINGPERSONALITYATTITUDES AND BEHAVIOUR MOTIVATION INFLUENCE OF SOCIAL CLASS GROUP DYNAMICS & CONSUMER REFERENCE GROUPS CONSUMER DECISION MAKING PROCESSCONSUMER AND THE COMMUNICATION PROCESS CONSUMER SATISFACTION CONSUMER AND RELATIONSHIP MARKETING MARKET SEGMENTATION CONSUMERISM INDUSTRIAL/ORGANISATlONAL BUYING BEHAVIOUR CUSTOMER AND MARKETING OF SERVICESCASESCASE STUDIESPART TWO - MARKETING RESEARCHINTRODUCTION TO MARKETING RESFARCHBASIC CONCEPTS AND RESFARCH DESIGNSOURCES AND COLLECTION OF MARKET INFORMATIONPRIMARY DATA COLLECTIONSECONDARY SOURCES OF DATA COLLECTIONTHE RESFARCH PROCESS ANALYSIS OF DATA AND ATTITUDE MEASUREMENT MEASUREMENT OF DIFFERENCES AND ASSOCIATIONS THE MARKETING INFORMATION SYSTEM INTERNET MARKETING RESEARCH VIEW OF THE TRADITIONAL APPLICATIONS CURRENT AND EMERGING APPLICATIONS OF MARKETING RESFARCH. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Nair, Suja R. |t Consumer Behaviour and Marketing Research : Text and Cases. |d Mumbai : Global Media, ©2008 |z 9788178667829 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011232 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL3011232 | ||
| 994 | |a 92 |b IZTAP | ||