Marketing Research.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nair, Suja R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Mumbai : Global Media, 2008.
Temas:
Marketing research.
Marketing > Recherche.
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • contents
  • part -i introduction, nature and scope of marketing research
  • chapter 1 : introduction to marketing research
  • chapter 2 : basic concepts and research design
  • part
  • ii methods of collecting data
  • chapter 3 : sources and collection of market information
  • chapter 4 : primary data collection
  • chapter 5 : secondary sources of data collection
  • part-iii research process & analysis
  • chapter 6 : the research process
  • chapter 7 : analysis of data and attitude measurement
  • chapter 8 : measurement of differences and associations
  • Part
  • iv information and applications of marketing research chapter 9 : the marketing information system
  • chapter 10 : internet marketing research
  • chapter 11 : view of the traditional applications
  • chapter 12 : current and emerging applications of marketing research
  • part -v cases
  • appendix
  • appendix i
  • appendix ii
  • appendix iii
  • appendix iv
  • appendix v

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