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EBOOKCENTRAL_ocn923633867 |
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OCoLC |
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20240329122006.0 |
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m o d |
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151017s2008 ii o 000 0 eng d |
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|a EBLCP
|b eng
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|a 9788178666099
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|a 817866609X
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|b BV044085660
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|b 449516474
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|a (OCoLC)923633867
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|a HF5415.2.N35 2009eb
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0 |
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|a 658.8/3
|q OCoLC
|2 22/eng/20230216
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| 049 |
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|a UAMI
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1 |
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|a Nair, Suja R.
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| 245 |
1 |
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|a Marketing Research.
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| 260 |
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|a Mumbai :
|b Global Media,
|c 2008.
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| 300 |
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|a 1 online resource (283 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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0 |
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|a Cover -- contents -- part -i introduction, nature and scope of marketing research -- chapter 1 : introduction to marketing research -- chapter 2 : basic concepts and research design -- part -- ii methods of collecting data -- chapter 3 : sources and collection of market information -- chapter 4 : primary data collection -- chapter 5 : secondary sources of data collection -- part-iii research process & analysis -- chapter 6 : the research process -- chapter 7 : analysis of data and attitude measurement -- chapter 8 : measurement of differences and associations
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| 505 |
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|a Part -- iv information and applications of marketing research chapter 9 : the marketing information system -- chapter 10 : internet marketing research -- chapter 11 : view of the traditional applications -- chapter 12 : current and emerging applications of marketing research -- part -v cases -- appendix -- appendix i -- appendix ii -- appendix iii -- appendix iv -- appendix v
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Marketing research.
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| 650 |
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6 |
|a Marketing
|x Recherche.
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| 650 |
|
7 |
|a Marketing research
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a Nair, Suja R.
|t Marketing Research.
|d Mumbai : Global Media, ©2008
|z 9788178666099
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3011109
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3011109
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| 994 |
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|a 92
|b IZTAP
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