Customer Clubs and Loyalty Programmes.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Butscher, Stephan A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon : Gower Publishing Limited, 2002.
Temas:
Customer clubs.
Customer loyalty programs.
Clubs de gros (Marketing)
Fidélisation.
BUSINESS & ECONOMICS.
Customer Relations.
Customer clubs
Customer loyalty programs
Marketing & Sales.
Commerce.
Business & Economics.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ""Contents""; ""List of figures""; ""List of tables""; ""Preface to the second edition""; ""Preface to the first edition""; ""PART 1 Customer Loyalty Programmes and Clubs""; ""1 Why you should read this book!""; ""2 Executive summary""; ""3 What is a customer club?""; ""4 The retention marketing trend""; ""PART 2 Setting up a Customer Loyalty Programme""; ""5 How to develop a customer loyalty programme that offers true value""; ""6 The loyalty programme goals""; ""7 The loyalty programmeÃŒs target groups""; ""8 The type of loyalty programme""; ""9 The loyalty programme benefits""
  • ""10 Pricing for customer loyalty""""11 The financial concept""; ""12 Communication""; ""13 E-loyalty: customer loyalty on the Internet""; ""14 The loyalty programme organization and service centre""; ""15 Integrating the loyalty programme into the sponsoring company""; ""16 The loyalty programme database""; ""17 Business- to- business loyalty programmes""; ""18 Measuring the loyalty programmeÃŒs success""; ""19 A view of the future of customer loyalty programmes""; ""PART 3 Case Studies""; ""20 SWR3 Radio
  • The Club""; ""21 Kawasaki Riders Club""; ""22 T-D1 Company Class""
  • ""23 The Porsche Card""""24 Grohe Professional Club""; ""25 The Volkswagen Club""; ""26 Swatch the Club""; ""Bibliography""; ""Index""; ""The Author""

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