|
|
|
|
| LEADER |
00000cam a2200000Mu 4500 |
| 001 |
EBOOKCENTRAL_ocn923568856 |
| 003 |
OCoLC |
| 005 |
20240329122006.0 |
| 006 |
m o d |
| 007 |
cr |n||||||||| |
| 008 |
151017s2002 enk o 000 0 eng d |
| 040 |
|
|
|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d OCLCQ
|d DKC
|d OCLCQ
|d OCLCO
|d HS0
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
|
| 020 |
|
|
|a 9780566089510
|
| 020 |
|
|
|a 0566089513
|
| 029 |
1 |
|
|a DEBBG
|b BV044182190
|
| 035 |
|
|
|a (OCoLC)923568856
|
| 050 |
|
4 |
|a HF5415.525.B87 2002eb
|
| 082 |
0 |
4 |
|a 658.8/12
|
| 049 |
|
|
|a UAMI
|
| 100 |
1 |
|
|a Butscher, Stephan A.
|
| 245 |
1 |
0 |
|a Customer Clubs and Loyalty Programmes.
|
| 260 |
|
|
|a Abingdon :
|b Gower Publishing Limited,
|c 2002.
|
| 300 |
|
|
|a 1 online resource (221 pages)
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 588 |
0 |
|
|a Print version record.
|
| 505 |
0 |
|
|a ""Contents""; ""List of figures""; ""List of tables""; ""Preface to the second edition""; ""Preface to the first edition""; ""PART 1 Customer Loyalty Programmes and Clubs""; ""1 Why you should read this book!""; ""2 Executive summary""; ""3 What is a customer club?""; ""4 The retention marketing trend""; ""PART 2 Setting up a Customer Loyalty Programme""; ""5 How to develop a customer loyalty programme that offers true value""; ""6 The loyalty programme goals""; ""7 The loyalty programmeÃŒs target groups""; ""8 The type of loyalty programme""; ""9 The loyalty programme benefits""
|
| 505 |
8 |
|
|a ""10 Pricing for customer loyalty""""11 The financial concept""; ""12 Communication""; ""13 E-loyalty: customer loyalty on the Internet""; ""14 The loyalty programme organization and service centre""; ""15 Integrating the loyalty programme into the sponsoring company""; ""16 The loyalty programme database""; ""17 Business- to- business loyalty programmes""; ""18 Measuring the loyalty programmeÃŒs success""; ""19 A view of the future of customer loyalty programmes""; ""PART 3 Case Studies""; ""20 SWR3 Radio -- The Club""; ""21 Kawasaki Riders Club""; ""22 T-D1 Company Class""
|
| 505 |
8 |
|
|a ""23 The Porsche Card""""24 Grohe Professional Club""; ""25 The Volkswagen Club""; ""26 Swatch the Club""; ""Bibliography""; ""Index""; ""The Author""
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Customer clubs.
|
| 650 |
|
0 |
|a Customer loyalty programs.
|
| 650 |
|
6 |
|a Clubs de gros (Marketing)
|
| 650 |
|
6 |
|a Fidélisation.
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS.
|2 bisac
|
| 650 |
|
7 |
|a Customer Relations.
|2 bisac
|
| 650 |
|
7 |
|a Customer clubs
|2 fast
|
| 650 |
|
7 |
|a Customer loyalty programs
|2 fast
|
| 650 |
|
7 |
|a Marketing & Sales.
|2 hilcc
|
| 650 |
|
7 |
|a Commerce.
|2 hilcc
|
| 650 |
|
7 |
|a Business & Economics.
|2 hilcc
|
| 758 |
|
|
|i has work:
|a Customer Clubs and Loyalty Programmes (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3CPmypt394wMTQbqj6jfq
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Butscher, Stephan A.
|t Customer Clubs and Loyalty Programmes.
|d Abingdon : Gower Publishing Limited, ©2002
|z 9780566084515
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3002193
|z Texto completo
|
| 938 |
|
|
|a ProQuest Ebook Central
|b EBLB
|n EBL3002193
|
| 994 |
|
|
|a 92
|b IZTAP
|
