Going Places with Youth Outreach : Smart Marketing Strategies for Your Library.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pfeil, Angela B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2004.
Temas:
Children's libraries > United States > Marketing.
Library outreach programs > United States.
Bibliothèques > Programmes d'animation extérieure > États-Unis.
Library outreach programs
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • Preface
  • Introduction
  • 1
  • What Is Marketing?
  • 2
  • Marketing Materials
  • 3
  • Outreach Is Marketing
  • 4
  • Online Outreach
  • 5
  • Selling Your Service
  • 6
  • Preparing for the Presentation
  • 7
  • Tracking Outreach
  • 8
  • Successful Library Youth Outreach Programs
  • 9
  • Putting It All Together
  • Appendix A
  • Appendix B
  • Selected Bibliography
  • Index

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