Creating the Customer-Driven Library : Building on the Bookstore Model.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Woodward, Jeannette A.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chicago : ALA Editions, 2003.
Temas:
Public services (Libraries)
Libraries > Space utilization > Social aspects.
Libraries > Marketing.
Libraries > Public relations.
Bibliothèques > Services aux usagers.
Bibliothèques (Édifices) > Utilisation de l'espace > Aspect social.
Bibliothèques > Relations publiques.
Libraries > Marketing
Libraries > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • CONTENTS
  • INTRODUCTION
  • 1 Why Bookstores Are So Appealing
  • 2 Comparing Libraries and Bookstores
  • 3 Focusing on the Bottom Line
  • 4 Valuing Customer Service
  • 5 Identifying Customer Needs
  • 6 When the System Crashes: Using Technology to Enhance Not Defeat the Library
  • 7 One Library, One Goal: Establishing Clear Priorities
  • 8 Whatâ€?s All This about Ambience?
  • 9 The Art of Display
  • 10 Finding Their Way: The Importance of Signage
  • 11 Marketing Our Wares
  • 12 Creating Promotional Materials
  • 13 Serving the Libraryâ€?s E-patrons
  • 14 Generating Publicity for the Library15 Food and Drink in the Library
  • 16 Finding the Time and the Money
  • CONCLUSION
  • INDEX

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