Customer Fraud and Business Responses : Let the Marketer Beware.

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tian, Kelly Tepper
Otros Autores: Keep, Bill
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Westport : Greenwood Publishing Group, Incorporated, 2001.
Temas:
Retail trade > Security measures > United States.
Business losses > United States > Prevention.
Inventory shortages > Prevention.
Commerce de détail > Sécurité > Mesures > États-Unis.
Business losses > Prevention
Inventory shortages > Prevention
Retail trade > Security measures
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Contents
  • illustrations
  • preface
  • i the emergence of customer fraud activity
  • 1 let the seller beware
  • 2 the social environment that encourages customer fraud
  • 3 customer fraud as a form of resistance to modern businesses
  • ii customer fraud acts
  • 4 product acquisition fraud
  • 5 product return fraud
  • 6 service acquisition fraud
  • 7 fraud in the use of sales promotions
  • 8 fraud in negotiations
  • 9 fraud facilitated by employees
  • 10 summary of managerial insights suggested by customer fraud acts
  • iii how customer fraud acts succeed
  • 11 MARKETERSâ€? PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD12 CUSTOMERSâ€? FRAUD METHODS THAT PREY ON MARKETERSâ€? VULNERABILITIES
  • IV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD
  • 13 CUSTOMERSâ€? FIRST THOUGHTS OF COMMITTING FRAUD
  • 14 CUSTOMERSâ€? POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS
  • 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD
  • APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES
  • REFERENCES
  • INDEX

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