Cargando…
Customer Fraud and Business Responses : Let the Marketer Beware.
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Westport :
Greenwood Publishing Group, Incorporated,
2001.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn923557610 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 151017s2001 xx o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MERUC |d ZCU |d ICG |d OCLCO |d OCLCF |d OCLCQ |d WYU |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 020 | |a 9780313075926 | ||
| 020 | |a 0313075921 | ||
| 029 | 1 | |a AU@ |b 000059575229 | |
| 029 | 1 | |a DEBBG |b BV044181543 | |
| 035 | |a (OCoLC)923557610 | ||
| 043 | |a n-us--- | ||
| 050 | 4 | |a HF5429.27.T53 2002eb | |
| 082 | 0 | 4 | |a 658.4/73 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Tian, Kelly Tepper. | |
| 245 | 1 | 0 | |a Customer Fraud and Business Responses : |b Let the Marketer Beware. |
| 260 | |a Westport : |b Greenwood Publishing Group, Incorporated, |c 2001. | ||
| 300 | |a 1 online resource (269 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Contents -- illustrations -- preface -- i the emergence of customer fraud activity -- 1 let the seller beware -- 2 the social environment that encourages customer fraud -- 3 customer fraud as a form of resistance to modern businesses -- ii customer fraud acts -- 4 product acquisition fraud -- 5 product return fraud -- 6 service acquisition fraud -- 7 fraud in the use of sales promotions -- 8 fraud in negotiations -- 9 fraud facilitated by employees -- 10 summary of managerial insights suggested by customer fraud acts -- iii how customer fraud acts succeed | |
| 505 | 8 | |a 11 MARKETERS� PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD12 CUSTOMERS� FRAUD METHODS THAT PREY ON MARKETERS� VULNERABILITIES -- IV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD -- 13 CUSTOMERS� FIRST THOUGHTS OF COMMITTING FRAUD -- 14 CUSTOMERS� POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS -- 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD -- APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES -- REFERENCES -- INDEX | |
| 520 | 8 | |a Annotation |b From remarkably frank and believable responses to their research questionnaire, marketers Tian and Keep provide a wide ranging catalogue of frauds that customers perpetrate on businesses--and why they do it. The researchers report that customer fraud seems to be achieving the status of socially acceptable behavior. Not only do individuals practice it themselves, they share their tactics and strategies with friends, then justify it by saying they are attempting to reestablish justice in the marketplace. The result is a richly detailed study of a growing and economically dangerous trend--and the steps that marketers can take to combat it. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Retail trade |x Security measures |z United States. | |
| 650 | 0 | |a Business losses |z United States |x Prevention. | |
| 650 | 0 | |a Inventory shortages |x Prevention. | |
| 650 | 6 | |a Commerce de détail |x Sécurité |x Mesures |z États-Unis. | |
| 650 | 7 | |a Business losses |x Prevention |2 fast | |
| 650 | 7 | |a Inventory shortages |x Prevention |2 fast | |
| 650 | 7 | |a Retail trade |x Security measures |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 700 | 1 | |a Keep, Bill. | |
| 758 | |i has work: |a Customer fraud and business responses (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGckDBVmYPCqJfkmWw8R83 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Tian, Kelly Tepper. |t Customer Fraud and Business Responses : Let the Marketer Beware. |d Westport : Greenwood Publishing Group, Incorporated, ©2001 |z 9781567203875 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3000741 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL3000741 | ||
| 994 | |a 92 |b IZTAP | ||