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Emotions, Advertising and Consumer Choice.

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Autor principal:	Hansen, Flemming
Otros Autores:	Christensen, Sverre Riis
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	Frederiksberg : Copenhagen Business School Press, 2014.
Temas:	Consumer behavior. Advertising > Psychological aspects. Consommateurs > Comportement. Publicité > Aspect psychologique. Advertising > Psychological aspects Consumer behavior
Acceso en línea:	Texto completo

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