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OCoLC |
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20240329122006.0 |
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151010s2004 dcu ob 001 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d OCLCQ
|d ZCU
|d U3W
|d OCLCF
|d OCLCO
|d OCLCQ
|d OCLCO
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|d EZ9
|d ICG
|d OCLCQ
|d TKN
|d DKC
|d OCLCQ
|d OCLCO
|d OCLCQ
|d OCLCO
|d OCLCL
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| 020 |
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|a 9780309529471
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|a 0309529476
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|z 0309091276
|q (hardcover)
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|a DEBBG
|b BV044106731
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|a (OCoLC)923260535
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|a n-us---
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|a UB323.A5 2004eb
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|a 355.223620973
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|a UAMI
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| 100 |
1 |
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|a Sackett, Paul R.
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1 |
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|a Evaluating Military Advertising and Recruiting :
|b Theory and Methodology.
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| 260 |
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|a Washington :
|b National Academies Press,
|c 2004.
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| 300 |
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|a 1 online resource (208 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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0 |
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|a FrontMatter -- Preface -- Contents -- Executive Summary -- 1 Introduction -- 2 Theoretical Approaches -- 3 Monitoring Trends in Youth Attitudes, Values, and Propensity -- 4 Advertising Planning: Generative and Evaluative Approaches -- 5 Determining Optimal Levels of Advertising and Recruiting Resources -- 6 The Timing and Levels of Joint and Service-Specific Advertising -- 7 Determining Optimal Types of Incentives -- 8 Performance Management of Recruiters -- 9 Conclusions and Recommendations -- References -- Appendix: Biographical Sketches -- Index
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| 504 |
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|a Includes bibliographical references and index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Manpower
|z United States.
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| 650 |
|
0 |
|a Youth
|z United States.
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| 651 |
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0 |
|a United States
|x Armed Forces
|x Recruiting, enlistment, etc.
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| 650 |
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6 |
|a Main-d'œuvre
|z États-Unis.
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| 650 |
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6 |
|a Jeunesse
|z États-Unis.
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| 650 |
|
7 |
|a Manpower
|2 fast
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| 650 |
|
7 |
|a Recruiting and enlistment
|2 fast
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| 650 |
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7 |
|a Youth
|2 fast
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| 651 |
|
7 |
|a United States
|2 fast
|1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq
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| 700 |
1 |
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|a Mavor, Anne S.
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| 700 |
1 |
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|a National Research Council (U. S.), Committee on the Youth Population and Military Recruitment Staff.
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| 776 |
0 |
8 |
|i Print version:
|a Sackett, Paul R.
|t Evaluating Military Advertising and Recruiting : Theory and Methodology.
|d Washington : National Academies Press, ©1900
|z 9780309091275
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3376020
|z Texto completo
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| 938 |
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|a EBL - Ebook Library
|b EBLB
|n EBL3376020
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| 994 |
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|a 92
|b IZTAP
|
