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20240329122006.0 |
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151010s2002 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d VT2
|d OCLCQ
|d OCLCO
|d OCLCQ
|d DKC
|d AU@
|d OCLCQ
|d OCLCO
|d OCLCQ
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|a 9781932353068
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|a 1932353062
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|a DEBBG
|b BV044105778
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|a (OCoLC)923252274
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|a HF5548.32.P76 2003eb
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| 049 |
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|a UAMI
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| 100 |
1 |
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|a Holland, Anne.
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| 245 |
1 |
0 |
|a Proven Online Subscription Sales Tactics :
|b 31 Case Studies and 25 Tactics to Get More Paid Subscribers.
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| 260 |
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|a Portsmouth :
|b MarketingSherpa, Incorporated,
|c 2002.
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| 300 |
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|a 1 online resource (170 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 588 |
0 |
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|a Print version record.
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|a ""Table of contents""; ""part i: top 3 tactics to improve your 2003 subscription sales""; ""part ii: 7 useful how-to articles on selling subscriptions online""; ""five rules for selling subscriptions to web sites and email newsletters""; ""guru elaine tyson's five tips for growing online subscription sales""; ""a market research expert's advice on online subscription price testing (hint: don't)""; ""reader's digest's advice on growing magazine subscriptions with online co-registration ads""; ""redbooks.com gets 500 paying subscribers averaging 829 each""
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| 505 |
8 |
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|a ""F -- company.com reveals subscription sales figures""""bill myers explains how to target, price and market a subscription site""; ""part iii: 16 best of contentblog on selling subscriptions online""; ""the week: anne advises online publishers to toughen up on subscription pricing""; ""selling subs: make 1st day worth entire year's cost""; ""print newsletter subscription prices rising slowly""; ""average subscription prices for print mags""; ""mit sells 600 30 e-mag subs in three days""; ""easy spreadsheet to project online sub sales""; ""live samples of email campaigns for mag subs""
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| 505 |
8 |
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|a ""62% of kids say web content should be paid""""ezboard's paid subscription launch numbers""; ""what online sub marketers can learn from beernet""; ""why 10kwizard switched from free to paid""; ""email beats flash intro to sell online subs""; ""subscription & premium email marketing samples""; ""chart reveals who will buy online subs""; ""new auto-renew guidelines for publishers""; ""great online subscription tech case study""; ""part iv: 16 case studies about selling online subscriptions to business executives and entrepreneurs""
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| 505 |
8 |
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|a ""Case study #1: how hoover's raised site license sales by 18%""""case study #2: how to sell ads and subscriptions to a web site at the same time -- the story of diversityinc""; ""case study #3: newsletter publisher uses 1 teleseminar offer to sell 19.95 monthly auto-renew subscriptions""; ""case study #4: daily biz email catches 10% free-to-paid conversion: the story of the wave""; ""case study #5: professional news site switches from free to paid""; ""case study #6: cq daily gains 200k subscription sales by switching from print to email delivery""
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| 505 |
8 |
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|a ""Case study #7: searchenginewatch -- story of a profitable paid subscription web site""""case study #8: variety.com almost triples ad sales while growing paid online subscribers""; ""case study #9: versuslaw gains paid online subscribers with low-cost guerrilla marketing tactics""; ""case study #10: inside washington publishers boost print revenues with subscription web sites""; ""case study #11: books24x7 sells 200,000 subscriptions to a database of business books online""; ""case study #12: how sellyourbrainfood.com got 1,200 online subscribers to pay 19.95 a month""
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| 505 |
8 |
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|a ""Case study #13: business model as a moving target -- sciencewise goes from fee to free, to fee, to free, to fee""
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Electronic commerce.
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| 650 |
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0 |
|a Internet marketing.
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| 650 |
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6 |
|a Commerce électronique.
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| 650 |
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6 |
|a Marketing sur Internet.
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| 650 |
|
7 |
|a Electronic commerce
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
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| 776 |
0 |
8 |
|i Print version:
|a Holland, Anne.
|t Proven Online Subscription Sales Tactics : 31 Case Studies and 25 Tactics to Get More Paid Subscribers.
|d Portsmouth : MarketingSherpa, Incorporated, ©2002
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3340001
|z Texto completo
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| 938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL3340001
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| 994 |
|
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|a 92
|b IZTAP
|
