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Authors : How to Get Your Business Book Published.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: MarketingSherpa
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Selma : MarketingSherpa, Incorporated, 2003.
Colección:Practical know-how & case studies
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ""TABLE OF CONTENTS""; ""ACKNOWLEDGEMENTS""; ""PART I: THE BASICS: SO YOU WANT TO WRITE A BUSINESS BOOK""; ""Consider Thisâ€?""; ""PART II: ALL ABOUT AGENTSâ€?AND DO I REALLY NEED ON""; ""What Agents Do""; ""The Proposal""; ""The Contract""; ""PART III: PUBLISHERS AND PUBLISHING""; ""Publishing Tips""; ""Publishers of Business Books""; ""PART IV: HIRING A GHOSH AND WORKING WITH A CO-AUTHOR""; ""Things You Should Know About Ghost Writers""; ""A Word About Co-Authors""; ""PART V: NEGOTIATIONS AND CONTRACTS""; ""14 Contract Questions""; ""PART VI: THE LAST STEP: MARKETING""
  • ""APPENDIX: SAMPLES OF FOUR BUSINESS BOOK PROPOSALS THAT WON THEIR AUTHORS PUBLISHING CONTRACTS""""Book Proposal #1: Penny-Pinching Publicity For Non-Profit Groups""; ""Why This Book Is Needed""; ""Resources Needed to Complete This Book""; ""About the Author""; ""10 Chapter Summaries""; ""Reviews of Past David Yale Books""; ""Book Proposal #2: The E-commerce Arsenal: 12 Technologies You Need to Prevail in the Digital Arena""; ""Overview""; ""Audience""; ""Competition""; ""Detailed Table of Contents""; ""About the Author""; ""Book Proposal #3: Listen, Then Sell: Tune Your Ea""
  • ""Why This Book Will Fly Off the Shelves""""About the Authors""; ""Book Proposal #4: Brain Tattoos: Branding for th""; ""Overview""; ""Competition""; ""About the Author""; ""Marketing Plan""