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151010s2003 xx o 000 0 eng d |
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|a EBLCP
|b eng
|e pn
|c EBLCP
|d OCLCQ
|d MERUC
|d ZCU
|d ICG
|d OCLCO
|d OCLCF
|d VT2
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|a 9781932353150
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|a 1932353151
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|a DEBBG
|b BV044105771
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|a (OCoLC)923251469
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|a HF5415.1265.P76 2003eb
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|a UAMI
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|a MarketingSherpa, Incorporated.
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|a Proven Tactics in Viral Marketing.
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|a Portsmouth :
|b MarketingSherpa, Incorporated,
|c 2003.
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|a 1 online resource (76 pages)
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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|a Print version record.
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|a ""Table of Contents""; ""Introduction""; ""Case Study #1: How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes""; ""Case Study #2: Using a Viral Game to Get Email Newsletter Subscribers""; ""Case Study #3: Incredibly Unpredictable B2B Viral Campaign Results -- The Little Snow Globe That Surprised Everyone""; ""Case Study #4: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics""; ""Case Study #5: Viral Marketing Danger: Online Survey to Gather Sales Leads Gets Out of Control""
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|a ""Case Study #6: How to Get Sales Prospects to Return to Your Site Again and Again and Again -- Try a Viral Treasure Hunt""""Case Study #7: Viral Marketing That Grabs Women's Attention: eCards, Newsletters, Free Email Boxes, and Petitions""; ""Case Study #8: Singapore Airlines Tests Viral eCard Campaign""; ""Case Study #9: Can Viral Games Work for Business-to-Business Marketing""; ""Case Study #10: iGive.com Signs Up 250,000 Online Shoppers Via 16,000 Local Charity Viral Campaigns""; ""Case Study #11: Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter""
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|a ""Case Study #12: Publisher O'Reilly Rallies its 50 Most Influential Fans to Spread the Buzz Online""""Case Study #13: Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign""; ""Case Study #14: WizardWorld.com's Viral Contest Increases Site Traffic 144%""; ""Case Study #15: Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage)""; ""Case Study #16: Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only 275)""
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|a ""Case Study #17: Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign""""Case Study #18: Got Any Mutant Friends? Fox Uses Clever Viral Campaign to Sell X-Men Movie to UK Audiences""; ""Case Study #19: Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign""; ""Article #1: Building Buzz -- How to Get Cool Consumers to Spread the Word About Your Brand""; ""Article #2: Viral Marketing Thank-You Idea""; ""Article #3: Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes""; ""More Resources""
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500 |
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|a ""About MarketingSherpa""
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590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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650 |
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|a Internet marketing.
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650 |
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|a Electronic mail systems.
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650 |
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|a Electronic Mail
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650 |
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|a Marketing sur Internet.
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650 |
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6 |
|a Courrier électronique.
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650 |
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7 |
|a electronic mail.
|2 aat
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650 |
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7 |
|a Electronic mail systems
|2 fast
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650 |
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7 |
|a Internet marketing
|2 fast
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758 |
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|i has work:
|a Proven Tactics in Viral Marketing (Text)
|1 https://id.oclc.org/worldcat/entity/E39PD3yQPvX9q6hFrtfT8t6P6X
|4 https://id.oclc.org/worldcat/ontology/hasWork
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776 |
0 |
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|i Print version:
|a MarketingSherpa, Incorporated.
|t Proven Tactics in Viral Marketing.
|d Portsmouth : MarketingSherpa, Incorporated, ©2003
|
856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3339994
|z Texto completo
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938 |
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|a ProQuest Ebook Central
|b EBLB
|n EBL3339994
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994 |
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|a 92
|b IZTAP
|