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Proven Tactics in Viral Marketing.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: MarketingSherpa, Incorporated
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Portsmouth : MarketingSherpa, Incorporated, 2003.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 0 |a Proven Tactics in Viral Marketing. 
260 |a Portsmouth :  |b MarketingSherpa, Incorporated,  |c 2003. 
300 |a 1 online resource (76 pages) 
336 |a text  |b txt  |2 rdacontent 
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505 0 |a ""Table of Contents""; ""Introduction""; ""Case Study #1: How to Create a Viral Email Campaign That Circles the Globe in 15 Minutes""; ""Case Study #2: Using a Viral Game to Get Email Newsletter Subscribers""; ""Case Study #3: Incredibly Unpredictable B2B Viral Campaign Results -- The Little Snow Globe That Surprised Everyone""; ""Case Study #4: The Nine Rules of Viral Marketing -- Hitman 2 Videogame Promoters Reveal Their Tactics""; ""Case Study #5: Viral Marketing Danger: Online Survey to Gather Sales Leads Gets Out of Control"" 
505 8 |a ""Case Study #6: How to Get Sales Prospects to Return to Your Site Again and Again and Again -- Try a Viral Treasure Hunt""""Case Study #7: Viral Marketing That Grabs Women's Attention: eCards, Newsletters, Free Email Boxes, and Petitions""; ""Case Study #8: Singapore Airlines Tests Viral eCard Campaign""; ""Case Study #9: Can Viral Games Work for Business-to-Business Marketing""; ""Case Study #10: iGive.com Signs Up 250,000 Online Shoppers Via 16,000 Local Charity Viral Campaigns""; ""Case Study #11: Franklin Covey Gets Fortune 500 Sales Leads With Viral-Only Personalized Email Newsletter"" 
505 8 |a ""Case Study #12: Publisher O'Reilly Rallies its 50 Most Influential Fans to Spread the Buzz Online""""Case Study #13: Pall Corporation Gets Double Digit Sales Growth to Forensic Scientists with Internet Game Campaign""; ""Case Study #14: WizardWorld.com's Viral Contest Increases Site Traffic 144%""; ""Case Study #15: Whack-A-Flack Viral Campaign Garners 1,500 Qualified Sales Leads (and Priceless Press Coverage)""; ""Case Study #16: Brownfields.com Grows Targeted Site Visitors with a Viral Contest (That Cost Only 275)"" 
505 8 |a ""Case Study #17: Office.com Beats Goals by Almost 300% with a Streaming Video Email Campaign""""Case Study #18: Got Any Mutant Friends? Fox Uses Clever Viral Campaign to Sell X-Men Movie to UK Audiences""; ""Case Study #19: Honda Motor Europe Reaches Millions with a Viral, Rich Media Email Campaign""; ""Article #1: Building Buzz -- How to Get Cool Consumers to Spread the Word About Your Brand""; ""Article #2: Viral Marketing Thank-You Idea""; ""Article #3: Emode.com Attracts Three Million Monthly Unique Visitors By Emailing Just 400 People Viral Quizzes""; ""More Resources"" 
500 |a ""About MarketingSherpa"" 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Internet marketing. 
650 0 |a Electronic mail systems. 
650 2 |a Electronic Mail 
650 6 |a Marketing sur Internet. 
650 6 |a Courrier électronique. 
650 7 |a electronic mail.  |2 aat 
650 7 |a Electronic mail systems  |2 fast 
650 7 |a Internet marketing  |2 fast 
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776 0 8 |i Print version:  |a MarketingSherpa, Incorporated.  |t Proven Tactics in Viral Marketing.  |d Portsmouth : MarketingSherpa, Incorporated, ©2003 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3339994  |z Texto completo 
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