Services : the Export of the 21st Century : A Guidebook for US Service Exporters.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Reif, Joe
Otros Autores: Whittle, Janet, Thurmond, Molly E.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Novato : World Trade Press, 1997.
Temas:
Export marketing > United States.
Foreign trade promotion > United States.
Service industries > United States > Marketing.
Services (Industrie) > États-Unis > Marketing.
Export marketing
Foreign trade promotion
Service industries > Marketing
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • ""Table of Contents""; ""1 AN OVERVIEW OF SERVICE EXPORTS""; ""2 GETTING READY TO EXPORT""; ""3 MARKET RESEARCH""; ""4 MARKETING""; ""5 BARRIERS TO TRADE""; ""6 US GOVERNMENT REGULATIONS""; ""7 EXPORT FINANCE""; ""8 SERVICE INDUSTRY ANALYSES""; ""Accounting""; ""Advertising""; ""Architecture, Engineering, & Construction""; ""Banking""; ""Biotechnology""; ""Computer Services""; ""Education & Training""; ""Entertainment""; ""Environmental Technologies""; ""Export Intermediaries""; ""Franchising""; ""Health and Medical""; ""Information Technology and Networking""; ""Insurance""; ""Legal""
  • ""Management and Public Relations""""Retailing""; ""Telecommunic ations""; ""Travel and Tourism""; ""Wholesaling""; ""APPENDICES""; ""Service Industry-Related Associations""; ""US Government Contacts""; ""Services Trade Statistics""; ""Bibliography""; ""NOTES""; ""World Trade Almanac World Trade Almanac""

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