Dictionary of Marketing Communications.

""Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.""

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Govoni, Norman A. P.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications, 2003.
Temas:
Communication in marketing > Dictionaries.
Marketing > Dictionaries.
Communication in marketing
Marketing
dictionaries.
Dictionaries
Dictionaries.
Dictionnaires.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover Page
  • Title
  • Copyright
  • Contents
  • Dedication
  • Preface
  • Entries A Through Z
  • Resources
  • About the Author

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