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Dictionary of Marketing Communications.
""Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials.""
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications,
2003.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn922904175 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 151017s2003 xx od 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d DEBSZ |d OCLCQ |d MERUC |d OCLCQ |d NLE |d UKAHL |d OCLCQ |d K6U |d OCLCF |d OCLCO |d OCLCQ |d OCLCO |d OCLCL | ||
| 019 | |a 1052100408 | ||
| 020 | |a 9780761927709 | ||
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| 082 | 0 | 4 | |a 380.103 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Govoni, Norman A. P. | |
| 245 | 1 | 0 | |a Dictionary of Marketing Communications. |
| 260 | |a Thousand Oaks : |b SAGE Publications, |c 2003. | ||
| 300 | |a 1 online resource (737 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover Page -- Title -- Copyright -- Contents -- Dedication -- Preface -- Entries A Through Z -- Resources -- About the Author | |
| 520 | |a ""Students of marketing must sort their way through a plethora of concepts, terms and jargon. Norm Govoni's Dictionary is the answer. Compact, accurate and accessible, it stands as an authoritative resource and a valuable adjunct to our marketing course materials."" | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in marketing |v Dictionaries. | |
| 650 | 0 | |a Marketing |v Dictionaries. | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 7 | |a dictionaries. |2 aat | |
| 655 | 7 | |a Dictionaries |2 fast | |
| 655 | 7 | |a Dictionaries. |2 lcgft | |
| 655 | 7 | |a Dictionnaires. |2 rvmgf | |
| 758 | |i has work: |a Dictionary of marketing communications (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDGBqK7Ychr4w6JFDbvtq |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Govoni, Norman A.P. |t Dictionary of Marketing Communications. |d Thousand Oaks : SAGE Publications, ©2003 |z 9780761927709 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=996589 |z Texto completo |
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