Promoting Your School : Going Beyond PR.

To help schools develop community support, this third edition offers practical communication strategies to strengthen the partnership between schools, parents, businesses, and the community.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Warner, Carolyn
Formato: Electrónico eBook
Idioma:Inglés
Publicado: SAGE Publications, 2009.
Temas:
Schools > Public relations > United States.
Schools > Public relations
United States
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of Resources and Sample Documents
  • Foreword
  • Preface
  • Acknowledgments
  • About the Author
  • Part I
  • Establishing Communication
  • Chapter 1
  • The Foundation of Success
  • Chapter 2
  • Making Your Schools Stand Out
  • Chapter 3
  • Internal Communication
  • Chapter 4
  • Publications/Electronic Communication
  • Chapter 5
  • Media Relations
  • Part II
  • Building and Strengthening Partnerships
  • Chapter 6
  • Building Your Team
  • Chapter 7
  • Involving Parents in School
  • Chapter 8
  • Community Outreach
  • Chapter 9
  • Rallying Support for Public EducationChapter 10
  • Strengthening and Showcasing Instruction
  • Part III
  • Acknowledging Change
  • Chapter 11
  • Crisis Management
  • Chapter 12
  • Data Gathering: Road Map for Accomplishments
  • Chapter 13
  • Communicating With Technology: Going Beyond Web Sites
  • Resource A

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