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How strong is your firm's competitive advantage? /

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, it's just a matter of time before competitors follow su...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Marburger, Daniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Business Expert Press, ©2016.
Edición:Second edition.
Colección:Economics collection.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part I. If you could choose any price, what would it be? Fundamentals for the single price firm
  • 1. Economics and the business manager: what is economics all about?
  • 2. The shareholders want their profits, and they want them now: short-run profit maximization for the firm
  • Part II. What does five forces model say about your firm?
  • 3. Warning: cheaper substitutes are hazardous to your profits
  • 4. We could make more money if our competitors would just go away
  • 5. Is my supplier holding five aces? The bargaining power of suppliers
  • 6. When the buyer holds six aces: the bargaining power of buyers
  • 7. How to keep firms from beating each other up
  • Appendix I. How strong is your firm's competitive advantage? Summary of factors and strategies
  • Appendix II. Relevant published case studies
  • Notes
  • References
  • Index.