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|a UAMI
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| 100 |
1 |
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|a Gordini, Niccolò.
|
| 245 |
1 |
0 |
|a Content marketing e creazione di valore :
|b aspetti definitori e metriche di misurazione /
|c Niccolò Gordini, Elisa Rancati.
|
| 260 |
|
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|a Torino :
|b G. Giappichelli Editore,
|c 2014.
|
| 300 |
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|a 1 online resource
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|a Cover; Occhiello; Indice; Prefazione; Introduzione; Capitolo 1 -- Content marketing e creazione di valore. Problemi definitori e aspetti qualificanti; Capitolo 2 -- I canali del content marketing; Capitolo 3 -- Metriche di performance del content marketing; Capitolo 4 -- Content marketing e creazione di valore. Un confronto fra Italia e Inghilterra; Bibliografia; Ultimato di stampa.
|
| 590 |
|
|
|a ProQuest Ebook Central
|b Ebook Central Academic Complete
|
| 650 |
|
0 |
|a Marketing
|x Management.
|
| 650 |
|
0 |
|a Internet marketing.
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| 650 |
|
0 |
|a Value.
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| 650 |
|
0 |
|a Direct marketing.
|
| 650 |
|
6 |
|a Marketing
|x Gestion.
|
| 650 |
|
6 |
|a Marketing sur Internet.
|
| 650 |
|
6 |
|a Valeur.
|
| 650 |
|
6 |
|a Marketing direct.
|
| 650 |
|
7 |
|a value (economic concept)
|2 aat
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
| 650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
| 650 |
|
7 |
|a Direct marketing
|2 fast
|
| 650 |
|
7 |
|a Internet marketing
|2 fast
|
| 650 |
|
7 |
|a Marketing
|x Management
|2 fast
|
| 650 |
|
7 |
|a Value
|2 fast
|
| 700 |
1 |
|
|a Rancati, Elisa,
|d 1976-
|1 https://id.oclc.org/worldcat/entity/E39PCjyRQP7RBghTW9kTYpBCDC
|
| 758 |
|
|
|i has work:
|a Content marketing e creazione di valore (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFxhkmJW33GfqWhtJ74W9P
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|a Rancati, Elisa.
|t Content marketing e creazione di valore : Aspetti definitori e metriche di misurazione.
|d Torino : G. Giappichelli Editore, ©2015
|z 9788834859216
|
| 856 |
4 |
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|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2071081
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