International marketing review. psychology, behavior, and beyond / Volume 32, number 3/4, Cross-cultural and cross-national consumer research :

The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bingley, United Kingdom] : Emerald Publishing Limited, [2015]
Colección:International Marketing Review: Volume 32, Issue 3/4.
Temas:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Mathematical models.
Marketing.
Consommateurs > Comportement > Études transculturelles.
marketing.
Consumer behavior
Consumers
Consumption (Economics) > Mathematical models
Marketing
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets.

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