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International marketing review. psychology, behavior, and beyond / Volume 32, number 3/4, Cross-cultural and cross-national consumer research :
The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bingley, United Kingdom] :
Emerald Publishing Limited,
[2015]
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| Colección: | International Marketing Review: Volume 32, Issue 3/4.
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| Temas: | |
| Acceso en línea: | Texto completo |