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International marketing review. psychology, behavior, and beyond / Volume 32, number 3/4, Cross-cultural and cross-national consumer research :
The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...
| Clasificación: | Libro Electrónico |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Bingley, United Kingdom] :
Emerald Publishing Limited,
[2015]
|
| Colección: | International Marketing Review: Volume 32, Issue 3/4.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a International marketing review. |n Volume 32, number 3/4, |p Cross-cultural and cross-national consumer research : |b psychology, behavior, and beyond / |c guest editors, Nina Michaelidou [and three others]. |
| 246 | 3 | 0 | |a Cross-cultural and cross-national consumer research |
| 264 | 1 | |a [Bingley, United Kingdom] : |b Emerald Publishing Limited, |c [2015] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 505 | 0 | |a Cover; Editorial boards; Guest editorial; Baby Boomers of different nations; Justice or compassion? Cultural differences in power norms affect consumer satisfaction with power-holders; Consumer-based brand equity measurement: lessons learned from an international study; Is there a global multichannel consumer?; A cross-nationally validated decision-making model of environmental coaction; Online movie ratings:a cross-cultural, emerging Asian markets perspective; Consumer buying motives and attitudes towards organic food in two emerging markets. | |
| 520 | |a The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on June 03, 2019). | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior |v Cross-cultural studies. | |
| 650 | 0 | |a Consumers |v Cross-cultural studies. | |
| 650 | 0 | |a Consumption (Economics) |x Mathematical models. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement |v Études transculturelles. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Consumers |2 fast | |
| 650 | 7 | |a Consumption (Economics) |x Mathematical models |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 7 | |a Cross-cultural studies |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Cadogan, John. |t Cross-cultural and cross-national consumer research. |d Bradford : Emerald Group Publishing Limited, ©2015 |z 9781785602429 |
| 830 | 0 | |a International Marketing Review: Volume 32, Issue 3/4. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2070198 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL2070198 | ||
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