International marketing review. psychology, behavior, and beyond / Volume 32, number 3/4, Cross-cultural and cross-national consumer research :

The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a si...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Bingley, United Kingdom] : Emerald Publishing Limited, [2015]
Colección:International Marketing Review: Volume 32, Issue 3/4.
Temas:
Consumer behavior > Cross-cultural studies.
Consumers > Cross-cultural studies.
Consumption (Economics) > Mathematical models.
Marketing.
Consommateurs > Comportement > Études transculturelles.
marketing.
Consumer behavior
Consumers
Consumption (Economics) > Mathematical models
Marketing
Cross-cultural studies
Acceso en línea:Texto completo
Descripción
Sumario:The objective of this e-book is to extend the debate on the role of culture in consumer theory and examine psychological and other influences on consumer behavior in cross-cultural and cross-national contexts. The articles chosen for this edition include studies that examine sub-cultures within a single country, as well as several that move beyond the dominant US/Western European consumer sampling frame. The topics investigated range from psychological investigations of consumer perceptions and motivations, to behavioral assessments of communication and purchase. Overall, the resulting nine ar.
Descripción Física:1 online resource
ISBN:1785602438
9781785602436

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