International journal of retail and distribution management, volume 43-4/5 : sustainability in retailing.

This eBook contains 10 chapters covering a range of topics on sustainability in retailing. The first four chapters discuss sustainable products and brands, with chapters exploring social responsibility for retailers' private label brands, portfolios of sustainable labels, consumer responses to...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Emerald Group Publ, 2015.
Colección:International Journal of Retail & Distribution Management: Volume 43, Issue 4/5.
Temas:
Delivery of goods > Management.
Industrial procurement.
Marketing channels > Management.
Materials management.
Physical distribution of goods > Management.
Livraison de marchandises > Gestion.
Approvisionnement dans l'entreprise.
Circuits de distribution > Gestion.
Delivery of goods > Management
Industrial procurement
Marketing channels > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Editorial advisory board; Guest editorial; Social responsibility and its differential effects on the retailers' portfolio of private label brands; The effect of a sustainable label portfolio on consumer perception of ethicality and retail patronage; Consumer responses to elimination of overpackaging on private label products; Communicating packaging eco-friendliness; Images of responsible consumers: organizing the marketing of sustainability; Translating sustainability: the role of the retail store; Retailer corporate social responsibility; The triple bottom line.

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