Soda politics : taking on big soda (and winning) /

How did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink indust...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nestle, Marion (Autor)
Otros Autores: Bittman, Mark (writer of foreword.), Baer, Neal (writer of afterword.)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford [UK] ; New York, NY : Oxford University Press, [2015]
Temas:
Carbonated beverages.
Consumer protection.
Food industry and trade.
Marketing.
Politics, Practical.
Dietary Sucrose > adverse effects
Food Industry
Marketing
Politics
Carbonated Beverages
Consumer Advocacy
Boissons gazeuses.
Consommateurs > Protection.
Aliments > Industrie et commerce.
Politique.
marketing.
politics.
TECHNOLOGY & ENGINEERING > Food Science.
Politics, Practical
Food industry and trade
Carbonated beverages
Consumer protection
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Foreword / Mark Bittman
  • What is soda? Why advocacy is needed. Sodas: what's inside those containers ; Soda drinkers: facts and figures ; The sugar(s) problem: more facts and figures
  • Sodas and health. Dietary advice: sugars and sugary drinks ; The health issues: obesity, diabetes, and more ; Advocacy: soda-free teeth
  • The soda industry and how it works. Meet Big Soda: an overview ; Obesity: Big Soda's response ; Marketing sugary drinks: seven basic principles
  • Targeting children. Starting early: marketing to infants, children, and teens ; Advocacy: stopping soda marketing to kids ; Advocacy: getting sodas out of schools ; Advocacy: getting kids involved
  • Targeting minorities and the poor. Marketing to African and Hispanic Americans: a complicated story ; Selling to the developing world ; Advocacy: excluding sodas from SNAP
  • "Softball" marketing tactics: recruiting allies, co-opting critics. Marketing corporate social responsibility ; Investing in sponsorships and community partnerships ; Supporting worthy causes: health professionals and research ; Recruiting public health leaders: working from within
  • More "softball" tactics: mitigating environmental damage. Advocacy: defending the environment ; Advocacy: protecting public water resources
  • "Hardball" tactics: defending turf, attacking critics. Lobbying, the revolving door, campaign contributions, and lawsuits ; Using public relations and front groups
  • Advocacy: soda caps, taxes, and more. Advocacy: capping soda portion sizes ; Advocacy: taxing sugary drinks--early attempts ; Advocacy: taxing sugary drinks--lessons learned ; Conclusion: Taking action
  • Afterword / Neal Baer
  • Appendix 1. The principal U.S. groups advocating for healthier beverage choices
  • Appendix 2. National, state, and local campaigns to reduce soda consumption: selected U.S. examples.

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