Journal of research in interactive marketing, volume 9, issue 2 : impact of digital shopping channels on multi-channel marketing and attribution in the.

The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital s...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Emerald Group Publ, 2015.
Colección:Journal of Research in Interactive Marketing: Volume 9, Issue 2.
Temas:
Consumer behavior.
Electronic commerce > Psychological aspects.
Internet marketing.
Consommateurs > Comportement.
Commerce électronique > Aspect psychologique.
Marketing sur Internet.
Consumer behavior
Internet marketing
Acceso en línea:Texto completo

MARC

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245 0 0 |a Journal of research in interactive marketing, volume 9, issue 2 :  |b impact of digital shopping channels on multi-channel marketing and attribution in the. 
260 |a London :  |b Emerald Group Publ,  |c 2015. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
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490 1 |a Journal of Research in Interactive Marketing: Volume 9, Issue 2 
505 0 |a Cover; EDITORIAL ADVISORY BOARD; Guest editorial; Is this mobile coupon worth my private information?; Typologies and touchpoints: designing multi-channel digital strategies; The impact of brand experiences on brand resonance in multi-channel fashion retailing; Building customer equity through trust in social networking sites. 
520 |a The studies in this special issue of ""the impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape"" put consumers at the center of marketing and attribution and provide implications how retailers can capitalize on digital shopping channels as competitive advantages. The first paper, ""Is this mobile coupon worth my private information? Customer evaluation of acquisition and transaction utility in a mobile coupon shopping context"", by Hyunjoo Im and Young Ha addresses consumer concerns for privacy in using mobile coupons and attempts to u. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Consumer behavior. 
650 0 |a Electronic commerce  |x Psychological aspects. 
650 0 |a Internet marketing. 
650 6 |a Consommateurs  |x Comportement. 
650 6 |a Commerce électronique  |x Aspect psychologique. 
650 6 |a Marketing sur Internet. 
650 7 |a Consumer behavior  |2 fast 
650 7 |a Internet marketing  |2 fast 
776 0 8 |i Print version:  |a Zahay, Debra.  |t Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape.  |d Bradford : Emerald Group Publishing Limited, ©2015  |z 9781785604126 
830 0 |a Journal of Research in Interactive Marketing: Volume 9, Issue 2. 
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938 |a YBP Library Services  |b YANK  |n 12530870 
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