Worldwide hospitality and tourism themes, volume 7, issue 3 : what is the current and future impact of social media on hospitality and tourism?.

This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a power...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Emerald Group Publ, 2015.
Colección:Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3.
Temas:
Internet marketing.
Social media.
Tourism > Marketing.
Marketing sur Internet.
Médias sociaux.
social media.
Internet marketing
Social media
Tourism > Marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-toconsumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research.

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