Worldwide hospitality and tourism themes, volume 7, issue 3 : what is the current and future impact of social media on hospitality and tourism?.

This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a power...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Emerald Group Publ, 2015.
Colección:Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3.
Temas:
Internet marketing.
Social media.
Tourism > Marketing.
Marketing sur Internet.
Médias sociaux.
social media.
Internet marketing
Social media
Tourism > Marketing
Acceso en línea:Texto completo

MARC

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245 0 0 |a Worldwide hospitality and tourism themes, volume 7, issue 3 :  |b what is the current and future impact of social media on hospitality and tourism?. 
260 |a London :  |b Emerald Group Publ,  |c 2015. 
300 |a 1 online resource 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3 
505 0 |a Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-toconsumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research. 
520 |a This ebookinvestigates the ways in which social media is currently impacting and will likely continue to effect the tourism and hospitality industry. The expansion of social media means that geography no longer isolates customers from other customers. User generated content on TripAdvisor is a powerful tool. Travellers use it to choose hotels or restaurants based on reviews by past customers. Employee communities are bringing employees of multinational companies together. Team members share best practices on sites like Hilton's H360 and Hilton builds a strong culture amongst its team members. 
590 |a ProQuest Ebook Central  |b Ebook Central Academic Complete 
650 0 |a Internet marketing. 
650 0 |a Social media. 
650 0 |a Tourism  |x Marketing. 
650 6 |a Marketing sur Internet. 
650 6 |a Médias sociaux. 
650 7 |a social media.  |2 aat 
650 7 |a Internet marketing  |2 fast 
650 7 |a Social media  |2 fast 
650 7 |a Tourism  |x Marketing  |2 fast 
776 0 8 |i Print version:  |a Teare, Richard.  |t What is the current and future impact of social media on hospitality and tourism?  |d Bradford : Emerald Group Publishing Limited, ©2015  |z 9781784414634 
830 0 |a Worldwide Hospitality and Tourism Themes: Volume 7, Issue 3. 
856 4 0 |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2093112  |z Texto completo 
938 |a EBL - Ebook Library  |b EBLB  |n EBL2093112 
938 |a YBP Library Services  |b YANK  |n 12530862 
994 |a 92  |b IZTAP 

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