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Creative library marketing and publicity : best practices /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Lanham :
Rowman and Littlefield,
[2015]
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| Colección: | Best practices in library services
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Building a foundation for marketing success / Jeannie Allen
- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger
- Plano Public Library System : building a social media presence / Brent Bloechle
- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie
- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley
- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley
- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt
- Increasing library use : it's a long story / Erica Thorsen
- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert
- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson
- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan
- "Flipping the switch" for school library advocacy / Sara Kelly Johns.