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|a UAMI
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|a Creative library marketing and publicity :
|b best practices /
|c edited by Robert J. Lackie and M. Sandra Wood.
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1 |
|a Lanham :
|b Rowman and Littlefield,
|c [2015]
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|a 1 online resource (xi, 190 pages)
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|a Best practices in library services
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|a Includes bibliographical references (pages 181-182) and index.
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|a Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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|a Libraries
|x Marketing.
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|a Libraries
|x Public relations.
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|a Libraries
|z United States
|v Case studies.
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|a Lackie, Robert J.,
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|a Wood, M. Sandra,
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|i Print version:
|t Creative library marketing and publicity.
|d Lanham : Rowman & Littlefield, [2015]
|z 9781442254206
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