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The role of emotions in preventative health communication /

Health-related media permeate our modern experience, from using an online search engine to reading a pamphlet about vaccinations at the doctor's office or watching a television news report on the dangers of sitting too much. This book makes the argument that if prevention-focused health message...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Myrick, Jessica Gall, 1984- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Lanham : Lexington Books, [2015]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : emotions and preventative health communication
  • Theoretical foundations
  • Fear
  • Guilt
  • Anger
  • Sadness
  • Humor
  • Pride
  • Interest
  • Hope
  • Elevation
  • Health campaigns
  • Health journalism
  • Health information seeking
  • eHealth
  • Conclusion : future directions for research on emotions and prevention-focused health messages.