Content is king : news media management in the digital age /

From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media beca...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Graham, Gary, 1966- (Autor), Greenhill, Anita (Autor), Shaw, Donald Lewis (Autor), Vargo, Chris J. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., 2015.
Temas:
Online journalism.
News Web sites.
Press.
Reporters and reporting.
Journalisme en ligne.
Sites Web de nouvelles.
Presse.
Business studies: general.
Media studies.
LANGUAGE ARTS & DISCIPLINES > Journalism.
News Web sites
Online journalism
Press
Reporters and reporting
Online news
Online news.
Actualités en ligne.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part one. Media community ; Content is king : strategies for shaping media organizations / Donald L. Shaw, Chris J. Vargo, Gary Graham, and Anita Greenhill
  • News media and understanding their communities / Anita Greenhill and Maria José Hernández Serrano
  • Disruptive technologies and community engagement / Chris J. Vargo and Donald L. Shaw
  • The convergence of politics and entertainment : the politics of personal concern / Young Mie Kim
  • Part two. Finding value in a world of disruptive technology ; Establishing leadership and strategic management / Gary Graham and John Hill
  • Value activities and newspapers / Gary Graham and John Hill
  • Self-organizing digital news / Anita Greenhill and Gordon Fletcher
  • News consumption and cross-media synergies / Gary Graham and Anita Greenhill
  • Part three. Experimenting with the audience ; Changing media policy environments and the production of news / Mikko Sihvonen and Seamus Simpson
  • News organizations and online communities : the science of how to build effective social networks / Chris J. Vargo
  • News media strategic visions and speculative futures / Paul Jones, Chris Vargo, Gary Graham, and Anita Greenhill
  • Part four. Ongoing strategies ; Digital integration of consumers into local press value chains / Gary Graham, Anita Greenhill, and Maria José Hernández Serrano
  • The economics of paywalls / John Hill
  • Concluding thoughts on the future of the news industry / Gary Graham and Anita Greenhill.

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