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Content is king : news media management in the digital age /
From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media beca...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc.,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Graham, Gary, |d 1966- |e author. |1 https://id.oclc.org/worldcat/entity/E39PCjD74Jpdwb4DbRbmVgHmcX | |
| 245 | 1 | 0 | |a Content is king : |b news media management in the digital age / |c Gary Graham, Anita Greenhill, Donald Shaw, and Chris J. Vargo. |
| 246 | 3 | 0 | |a News media management in the digital age |
| 264 | 1 | |a New York : |b Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., |c 2015. | |
| 300 | |a 1 online resource (viii, 244 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed August 20, 2015) | |
| 504 | |a Includes bibliographical references at chapter ends, and index. | ||
| 505 | 0 | 0 | |g Part one. |t Media community ; |t Content is king : strategies for shaping media organizations / |r Donald L. Shaw, |r Chris J. Vargo, |r Gary Graham, and |r Anita Greenhill -- |t News media and understanding their communities / |r Anita Greenhill and |r Maria José Hernández Serrano -- |t Disruptive technologies and community engagement / |r Chris J. Vargo and |r Donald L. Shaw -- |t The convergence of politics and entertainment : the politics of personal concern / |r Young Mie Kim -- |g Part two. |t Finding value in a world of disruptive technology ; |t Establishing leadership and strategic management / |r Gary Graham and |r John Hill -- |t Value activities and newspapers / |r Gary Graham and |r John Hill -- |t Self-organizing digital news / |r Anita Greenhill and |r Gordon Fletcher -- |t News consumption and cross-media synergies / |r Gary Graham and |r Anita Greenhill -- |g Part three. |t Experimenting with the audience ; |t Changing media policy environments and the production of news / |r Mikko Sihvonen and |r Seamus Simpson -- |t News organizations and online communities : the science of how to build effective social networks / |r Chris J. Vargo -- |t News media strategic visions and speculative futures / |r Paul Jones, |r Chris Vargo, |r Gary Graham, and |r Anita Greenhill -- |g Part four. |t Ongoing strategies ; |t Digital integration of consumers into local press value chains / |r Gary Graham, |r Anita Greenhill, and |r Maria José Hernández Serrano -- |t The economics of paywalls / |r John Hill -- |t Concluding thoughts on the future of the news industry / |r Gary Graham and |r Anita Greenhill. |
| 520 | |a From the viewpoint of newspaper organizations the main competitive media has shrunk to only one, the internet. But the effect of this innovation has been devastating in capturing the vast majority of the advertising revenues on which newspapers have depended. The larger the internet-based media became the more newspapers and other media shrank. Pairing an academic and former industry news manager, this textbook assesses the situation in which the regional news media industry finds itself, and explores methods, processes and techniques, which might usefully be introduced to help the news media firm secure a viable future. In focusing on newspapers, magazines, TV and radio, the work is filled with real-life examples and interviews with news media managers, illustrating how management is being conducted in this age of turbulence. The goal is to give students practice in solving complex strategic problems and to provide them with a series of intellectual and professional exercises. Their method of using case studies will enable students to explore in detail key theoretical issues before applying them to real life management settings. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Online journalism. | |
| 650 | 0 | |a News Web sites. | |
| 650 | 0 | |a Press. | |
| 650 | 0 | |a Reporters and reporting. | |
| 650 | 6 | |a Journalisme en ligne. | |
| 650 | 6 | |a Sites Web de nouvelles. | |
| 650 | 6 | |a Presse. | |
| 650 | 7 | |a Business studies: general. |2 bicssc | |
| 650 | 7 | |a Media studies. |2 bicssc | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Journalism. |2 bisacsh | |
| 650 | 7 | |a News Web sites |2 fast | |
| 650 | 7 | |a Online journalism |2 fast | |
| 650 | 7 | |a Press |2 fast | |
| 650 | 7 | |a Reporters and reporting |2 fast | |
| 655 | 7 | |a Online news |2 fast | |
| 655 | 7 | |a Online news. |2 lcgft | |
| 655 | 7 | |a Actualités en ligne. |2 rvmgf | |
| 700 | 1 | |a Greenhill, Anita, |e author. | |
| 700 | 1 | |a Shaw, Donald Lewis., |e author. | |
| 700 | 1 | |a Vargo, Chris J., |e author. | |
| 758 | |i has work: |a Content is king (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGCPvt76RwKC6GKQRvqM6C |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Graham, Gary, 1966- |t Content is king. |d New York : Bloomsbury Academic, an imprint of Bloomsbury Publishing, Inc., 2015 |w (DLC) 2015013051 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2147101 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH32796988 | ||
| 938 | |a Bloomsbury Publishing |b BLOO |n bpp09259448 | ||
| 938 | |a Coutts Information Services |b COUT |n 32377153 | ||
| 938 | |a EBSCOhost |b EBSC |n 1052665 | ||
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