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The psychology of design : creating consumer appeal /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2015.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars.
- 7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing.
- 16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition.