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|z (OCoLC)932323869
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4 |
|a TS171
|b .P79 2016eb
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0 |
4 |
|a 658.5/752
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| 049 |
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|a UAMI
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| 245 |
0 |
4 |
|a The psychology of design :
|b creating consumer appeal /
|c edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
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| 264 |
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1 |
|a New York :
|b Routledge,
|c 2015.
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| 300 |
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|a 1 online resource (xxi, 354 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 505 |
0 |
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|a Cover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars.
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| 505 |
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|a 7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing.
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|a 16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition.
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| 504 |
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|a Includes bibliographical references and index.
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| 590 |
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|a ProQuest Ebook Central
|b Ebook Central Academic Complete
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| 650 |
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0 |
|a Product design.
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| 650 |
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0 |
|a Marketing
|x Psychological aspects.
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| 650 |
|
6 |
|a Conception de produit.
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| 650 |
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6 |
|a Marketing
|x Aspect psychologique.
|
| 650 |
|
7 |
|a Marketing
|x Psychological aspects
|2 fast
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| 650 |
|
7 |
|a Product design
|2 fast
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| 700 |
1 |
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|a Batra, Rajeev.
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| 700 |
1 |
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|a Seifert, Colleen M.
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| 700 |
1 |
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|a Brei, Diann.
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| 758 |
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|i has work:
|a The psychology of design (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCFy4WTBwCr8BrPKmhwmBKd
|4 https://id.oclc.org/worldcat/ontology/hasWork
|
| 776 |
0 |
8 |
|i Print version:
|t Psychology of design.
|z 9780765647597
|z 0765647591
|w (DLC) 2015004477
|w (OCoLC)904011682
|
| 856 |
4 |
0 |
|u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3570131
|z Texto completo
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| 938 |
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