Successful user experience : strategies and roadmaps /

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Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Rosenzweig, Elizabeth (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Elsevier, [2015]
Temas:
Human-computer interaction.
User-centered system design.
Design and technology.
Conception participative (Conception de systèmes)
Design et technologie.
COMPUTERS > Computer Literacy.
COMPUTERS > Computer Science.
COMPUTERS > Data Processing.
COMPUTERS > Hardware > General.
COMPUTERS > Information Technology.
COMPUTERS > Machine Theory.
COMPUTERS > Reference.
Design and technology
Human-computer interaction
User-centered system design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover
  • Successful User Experience: Strategies and Roadmaps
  • Copyright
  • Dedication
  • Contents
  • Foreword
  • Introduction
  • Who is the book for?
  • What is this book about?
  • How to use this book
  • About the Author
  • Acknowledgments
  • Case Studies
  • Chapter 1: What is User Experience?
  • Usable Technology Can Change the World
  • UX Story: The Kodak Camera
  • You Push the Button; We Do the Rest
  • Usability and User Experience
  • Usability
  • UX is an Evolving Field
  • The History, Necessity, and Growing Influence of UX
  • UX History Through Growth of Professional OrganizationsWhy Does it Matter?
  • References
  • Bibliography
  • Chapter 2: Design Thinking
  • Design
  • Elements of Design
  • Design Thinking
  • How Does Design Affect a Person?
  • Persona
  • Creativity and Innovation
  • Creativity
  • Innovation
  • Where Do You Start?
  • Iterate
  • Key Concluding Recommendations
  • References
  • Bibliography
  • Chapter 3: UX Thinking
  • Applying Design Thinking to UX
  • User Interface and Interaction Design
  • Participatory Design
  • Prototype and Wireframes
  • UX Design ThinkingPrinciples of UX Design
  • Methods to Kickstart UX Design Thinking
  • Competitive Analysis
  • Literature Review
  • Persona and Use Cases
  • Persona
  • Use Case
  • Information Architecture
  • Putting It All Together
  • Reference
  • Bibliography
  • Chapter 4: The Strategic Model
  • The Strategic Model
  • Technology Driven vs. Market Driven
  • Technology Driven
  • Market Driven
  • UX Strategy for the Long Haul
  • Building the Model
  • Setting Goals
  • Product Goals
  • Business Goals
  • UX Goals
  • Aligning Goals
  • Chapter 7: Usability TestingUsability Evaluations
  • Empirical Methods
  • A/B Testing
  • Moderated Tests
  • Qualitative vs. Quantitative
  • How Many Users to Test
  • Qualitative
  • Quantitative
  • Task-Based Usability Testing
  • Open Ended Usability Testing
  • Contextual-Based Usability Testing
  • Think Aloud Protocol
  • A Case for Quant
  • Usability Testing and UX Strategy
  • References
  • Bibliography
  • Chapter 8: Iterating on the Design
  • Iterating on the Design
  • Agile
  • Manifesto for Agile Software Development
  • Lean UX

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