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Communicating to advance the public's health : workshop summary /

The Institute of Medicine's Roundtable on Population Health Improvement brings together individuals and organizations that represent different sectors in a dialogue about what is needed to improve population health. On September 22, 2014, the roundtable held a workshop to discuss some of the sc...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bayer, Ellen (rapporteur.)
Autor Corporativo: Communication to Improve Population Health (Workshop)
Otros Autores: Thompson, Darla (rapporteur.)
Formato: Electrónico Congresos, conferencias eBook
Idioma:Inglés
Publicado: Washington, D.C. : National Academies Press, [2015]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The science of health communication: guiding principles for population health campaigns
  • The news media as a catalyst for action
  • Effective use of digital media to advance population health goals
  • Effective messaging strategies: a review of the evidence
  • The power of television and film
  • Final comments.