Multinationals in Latin America : case studies /

The Multinationals in Latin-America: Case Studies invites authors to contribute with company cases that deal with strategies, structures and decision-making processes of MNCs in Latin America; cross-border activities of enterprises such as intra-company trade, investments, finance, technology transf...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Liberman, Leonardo, 1967- (Editor ), Garcilazo, Sergio (Editor ), Stal, Eva (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Basingstoke : Palgrave Macmillan, 2014.
Colección:AIB-LAT book series.
Temas:
International business enterprises > Latin America > Case studies.
Entreprises multinationales > Amérique latine > Études de cas.
Business innovation.
Management & management techniques.
International business.
Economics, finance, business & management.
BUSINESS & ECONOMICS > Industries > General.
International business enterprises
Latin America
Case studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira
  • Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky
  • TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida
  • Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini
  • Resolving disputes in different cultures
  • the diplomatic way / Diana Bank and Raymond Saner
  • A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura
  • World-class medical tourism in Colombia / Cristina Robledo-Ardila
  • Soy-based beverages in Latin America / Alfredo Behrens
  • Teaching Notes.

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