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'Ad'apting to markets : repackaging commercials in Indian languages /
<P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
SAGE Publications India Pvt Ltd,
2015.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Sunitha Srinivas, C., |e author. | |
| 245 | 1 | 0 | |a 'Ad'apting to markets : |b repackaging commercials in Indian languages / |c Sunitha Srinivas C. |
| 264 | 1 | |a Thousand Oaks : |b SAGE Publications India Pvt Ltd, |c 2015. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgements -- Introduction -- The world of advertising -- The illusion industry : advertising on television -- Making sense of advertisements : reading ads theoretically -- Localization : issues in cultural transmission -- "Culturalizing" advertisements : relocating the ad message -- The visual-linguistic "relay" : interpreting advertisement signs -- The new media : a study of the mobile online advertising -- The social media : localization and global communication -- 'Ad'apting to markets : means to the consumer's heart and purse -- Bibliography -- Index -- About the author. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a <P class=""ABOUTBOOKAI""> An analysis of what goes into localization of advertisements in different Indian languages. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Advertising |z India. | |
| 650 | 0 | |a Advertising |x Language. | |
| 650 | 0 | |a Psycholinguistics. | |
| 650 | 0 | |a Sales promotion. | |
| 650 | 6 | |a Psycholinguistique. | |
| 650 | 6 | |a Ventes |x Promotion. | |
| 650 | 7 | |a psycholinguistics. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising |x Language |2 fast | |
| 650 | 7 | |a Psycholinguistics |2 fast | |
| 650 | 7 | |a Sales promotion |2 fast | |
| 651 | 7 | |a India |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC | |
| 758 | |i has work: |a 'Ad'apting to markets (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGKd98mqcy38xKVWXXH3cP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Sunitha Srinivas, C. |t 'Ad'apting to markets |z 9789351502401 |w (DLC) 2015010158 |w (OCoLC)906027875 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=2120683 |z Texto completo |
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